Digital PR · Link-building
Goddiva London
Ongoing link-building focused on strengthening authority and visibility on key dress category pages. Digital PR activity helped grow site traffic by up to 30%.
Market
United Kingdom
Engagement
Ongoing retainer
Discipline
Digital PR · Link-building
The challenge
Goddiva, a London-based occasionwear brand, needed to strengthen the topical authority of high-intent category pages and grow organic traffic in a competitive UK fashion search landscape.
Our approach
- 01Category-page-led link-building strategy prioritising commercial keywords
- 02Data-driven Digital PR angles designed for UK fashion and lifestyle desks
- 03Trend-reactive commentary tied to red-carpet, wedding and party seasons
- 04Continuous measurement of referring domains, rankings and category traffic
Services used
- Digital PR
- Link-building
- SEO PR
- Reactive commentary
Outcomes
+30%
Traffic uplift
Category pages
Focus
Ongoing retainer
Model
"The most experienced and knowledgeable Digital PR agency I have met."
Mina Melikova
CEO, Goddiva
Next step
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